Anheuser-Busch Gets Good News From Bud Light Drinkers

There is evidence that customers are willing to go back to drinking its Bud Light beer after Anheuser-Busch InBev faced boycotts this year from some conservative consumers who were upset over its work with transgender influencer Dylan Mulvaney, the company said Tuesday.The world’s largest brewer with brands that include Budweiser, Stella Artois and Corona, saw total revenue jump by 5 percent to nearly $16 billion in the three months up to September, despite continuing struggles in the U.S.

‘This gives us some certainty that we are moving in the right direction,’ he said, according to a transcript of the call.Customers want Bud Light to concentrate on platforms that all consumers love, he said, which is why they are concentrating on the National Football League, college football and the recent partnership with the mixed martial arts outfit Ultimate Fighting Championship, where Bud Light will be the official beer partner.

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